Some Industries In the Asia-Pacific Region are Starting to Recover

PR Newswire APAC corporate press release volume up 7% year-over-year as some sectors begin to recover

The following articles are from PR Newswire Toutiao, author PR Newswire

Although the global economy continues to encounter challenges in 2022, companies and institutions in the Asia-Pacific region remain active in external communication. According to the latest data from PR Newswire, in the past year, companies or institutions in the Asia-Pacific region of PR Newswire have issued more than 75,000 corporate press releases to the world, a year-on-year increase of 7%. Among them, the number of manuscripts for exhibition activities, tourism and other industries in the fourth quarter rebounded significantly.

• The issue of environment and sustainable development has attracted more and more attention. The number of press releases related to ESG topics has increased by more than 200%, among which the number of financial and technology industry manuscripts has increased by more than 250%. Green technology has also become one of the important topics in corporate press releases in the Asia-Pacific region , a year-on-year increase of 40%.

• In the first three quarters of 2022, in the Asia-Pacific region excluding mainland China, the number of press releases on the theme of corporate exhibitions increased by 34%. In the fourth quarter of 2019, the number of manuscripts submitted by enterprises participating in the CIIE increased significantly, and the peak number of manuscripts exceeded 200 per day, nearly double that of last year. It is expected that in the first half of 2023, with the holding of large-scale exhibitions such as CES International Consumer Electronics Show, MWC World Mobile Communications Conference, and China International Fair for Trade in Services, corporate offline activities will usher in a stronger recovery.

• With the opening of international travel restrictions in most countries around the world, the business activities of tourism companies in the Asia-Pacific region have increased significantly throughout the year, and more companies have continuously launched new products and services to promote consumption. The manuscripts increased by 28% year-on-year. In mainland China, although articles related to tourism and hotels dropped by 6% overall, articles related to outdoor, camping, and hiking became a new trend, and the number of articles increased by 80%.

• In 2022, business activities in the pharmaceutical/health industry will decrease significantly, and the topics of press releases will mainly focus on clinical trials of newly developed drugs. However, at the China International Import Expo in November, the manuscripts of enterprises in the pharmaceutical industry also increased by 21%. Pharmaceutical enterprises demonstrated the success of innovative research and development through the Expo and announced cooperation projects to seek more new cooperation and cooperation in the new year. opportunity for growth.

• “New products and services” is the most popular topic of press releases issued by companies in the technology industry, and the number of releases has increased by more than 25% for three consecutive years. New technologies such as Web3 were mentioned in the press releases of more than 260 companies, 80% of which were in English.

• This year, 3,200+ press releases mentioned “supply chain”, becoming one of the hot topics in 2022, with a 13% increase in the number of releases; affected by the energy crisis, oil and energy supply issues have become issues, while alternative energy The number of press releases in the fields of , new energy vehicles and other fields has also increased significantly, and the number of manuscripts has increased by 16%.

• Affected by various external uncertainties, there were 687 corporate M&A press releases this year, a decrease of 20% year-on-year; however, there were 1,678 corporate press releases related to “corporate expansion”, an increase of 30% year-on-year.

“With the global end of the new crown epidemic and the cancellation of international travel restrictions, it is expected that in the first quarter of 2023, business activities and international business exchanges will further recover, and many industries will usher in a new round of development. Opportunities.” Liu Xiaolin, Director of Audience Development and Publishing Services, Asia-Pacific, PR Newswire, said, “We look forward to continuing to help more Asia-Pacific companies and institutions in 2023 to deliver their stories to the world.

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